Straight from the source.
The half nobody quotes.
One claim, taken apart.
Every week.
Mission
Most business advice reaches you after it has been sanded down. The quote survives, the cost does not. CEO Insighter goes back to what the person actually said, keeps the part that stings, and gives you the whole claim including the half that makes it inconvenient. Built for founders and operators who would rather have the real version than the comfortable one.
Watch
Every lesson, in full, on YouTube and Instagram.
Straight from the source
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CEO Insighter
Insightful, unfiltered lessons from the world's toughest CEOs. New lesson every week.
Straight from the source
Every lesson is pulled from what a founder or executive actually said on the record. Interviews, earnings calls, internal memos. Never a paraphrase of a paraphrase.
The uncomfortable half
The advice that does not make a good poster. What it actually cost, what got broken, and the part most retellings quietly drop.
One lesson, fully argued
Not a listicle of quotes. Each episode takes a single claim, shows where it came from, and says plainly whether it holds up.
New every week
A short every week on YouTube and Instagram. Built to be watched in a minute and remembered longer than that.
About
Most business advice reaches you after it has been sanded down. The quote survives, the cost does not. CEO Insighter goes back to what the person actually said, keeps the part that stings, and gives you the whole claim including the half that makes it inconvenient. Built for founders and operators who would rather have the real version than the comfortable one.
Founders
Alan Eyzaguirre
Creator
LinkedInTwo decades on the other side of this exact machinery: writing the keynotes and analyst narratives that turn what a CEO actually said into the sanded-down quote everyone else repeats. CEO Insighter goes back the other way.
- mari-os
- Founder of mari-os, an AI-native product platform used to research, produce, and publish CEO Insighter end to end. ↗
- Apple
- Director of Product Marketing for Keynote and iWork through the era Apple's keynote defined how a launch was supposed to sound.
- Cisco
- Director of Outbound Product Management for Webex. Wrote the executive presentations and authored the Gartner Magic Quadrant submission that a room full of analysts actually reads.
Contact
Got a CEO worth breaking down?
Send the interview, the call, or the memo. If the lesson holds up, it becomes an episode.
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For educational commentary; not affiliated with the companies or executives referenced.